Ello is dedicated to people who create. Though, when it launched in 2014, you’ve probably seen a lot of press headlines calling Ello, the Facebook killer. Which made a lot of Facebook users intrigued, thus some of them subscribed for an Ell invitation (including Neotester).
Ello has raised in funds $11.1 millions so far. It started as an internal social network but Ello’s founders started seeing an organic growth beyond what their initial servers could sustain, this being the reason why Ello became a public network.
“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life. You are not a product.” (a part of Ello’s manifesto)
Ello.co is currently full of millions of people who display and get feedback from their work on a clean design specially tailored for them. Some users are experiencing successful collaboration which lead to growth and sales in paintings, scultptures and other types of artwork.
The network made a few changes since launch (currently, still in beta) which now include fullscreen display of members’ posts and browsing.